An alternative to Optios that has the conversations itself
Optios gives you a system to manage your salon. Luma gives your clients a conversation. She answers questions, books the appointment and follows up, across WhatsApp and Instagram, without you having to be there.
Optios is good software. But it is a different kind of tool.
Optios is a strong all-in-one for hair and beauty salons: calendar, online booking, point of sale, client management and reporting, all in one system you operate. Luma is not a system you operate, but an assistant that does the front-desk work itself. If what you mainly want is to clear the rush in your inbox and on the phone, that is a fundamental difference. Here is an honest side-by-side.
Luma Care next to Optios
Based on the publicly described features of Optios, July 2026. Both products keep evolving, so always check the current features at the source.
The real difference
Optios is booking software: a strong system you operate to keep your calendar, clients and admin in order. Luma does the front-desk work itself. She answers the messages and DMs, books the appointment in the conversation, and stays in touch with your client afterwards. It is the difference between software that helps you run reception, and a reception that runs itself.
- Optios gives your client a booking page. Luma gives your client a conversation, and handles it all the way to the appointment.
- Luma works where your clients already are: in WhatsApp and Instagram, not in a separate system they have to go to.
- You do not have to be there yourself. Luma takes over the questions, the bookings and the follow-up, even while you are treating a client or off.
Which fits you best?
Choose Luma if...
- You are drowning in messages, DMs and phone calls and want someone to catch them.
- Your clients would rather message than fill in a booking page.
- You want follow-up, aftercare, rebooking and win-back, that happens on its own.
- You want your evenings and days off back, without the phone.
Choose Optios or another all-in-one if...
- You want one system for all your admin, including point of sale, payments and inventory.
- Your clients are happy to book online themselves and you do not need someone answering their questions.
- You would rather work in a dashboard yourself than hand it over.
Luma connects to your calendar and can sit alongside the tools you already use. It is not an all-or-nothing choice.
Frequently asked questions
Is Luma Care an alternative to Optios?
Yes, but with a different approach. Optios is salon software you operate yourself. Luma is an AI assistant that has the conversations with your clients itself, across WhatsApp and Instagram: answering questions, booking appointments and following up. For salons that mainly want to clear the rush at the front desk and in the inbox, Luma is often the better choice.
What is the difference between Luma Care and Optios?
Optios gives you a system to manage your salon, including calendar, point of sale and admin. Luma has the conversation with your client itself, in WhatsApp and Instagram, and handles questions, bookings and follow-up without you having to be there.
Does Luma also do point of sale, payments and inventory?
No, Luma is deliberately not built for that. Luma focuses on reception: the conversation with your client, the appointments and the follow-up. If you want one system for all your admin including point of sale, an all-in-one like Optios fits better.
Can I keep my calendar?
Yes. Luma connects to your calendar and books the appointments straight into it. You do not have to change the way you work.
Does Luma work in Belgium too?
Yes. Luma speaks Dutch and works just as well for salons in Flanders as in the Netherlands. She talks to your clients in Dutch and switches to your client’s language when needed.
See the difference for yourself
A short walkthrough, tailored to your salon. Within ten minutes you will know whether Luma fits. No pressure, no credit card.